Member of the Board of Advisors
CEO of THE Veggie Grill, Inc.
Greg Dollarhyde is a successful, multi-decade veteran of the restaurant industry, having had hands-on responsibility for all major aspects of the business during his career. He has been Executive Chairman or Chief Executive Officer of eight separate companies and Chief Financial Officer of two publicly-held restaurant companies, among other responsibilities.
Currently, Dollarhyde is CEO of The Veggie Grill, Inc., the holding company for a rapidly-growing chain of premium, fast-casual restaurants based in Santa Monica, CA. and expanding throughout the West Coast. Veggie Grill offers a delicious, 100% plant-based menu that breaks the stereotype of bland, vegetarian food and is reshaping the way people eat, talk, and think about this feel-good food category.
Prior to his current endeavor, Greg was formally the CEO and is now Executive Chairman of the board of directors of Zoe’s Kitchen, a 100+ fast-casual restaurant chain based in Dallas, TX and acquired in 2007 with partner Brentwood Associates. Additionally, Dollarhyde was recently the Executive Chairman of Pacific Island Restaurants, Inc., a chain of 85 Pizza Hut and Taco Bell locations in Hawaii and Guam, acquired in equity partnership with Brentwood Associates through a successful LBO in 2005 and sold in December of 2012.
Before these investments, Dollarhyde was the Chief Executive Officer of Fresh Enterprises, Inc., the holding company of Baja Fresh, a rapid growth, fast-casual Mexican food chain headquartered in Southern California. Dollarhyde, in equity partnership with Catterton Partners and Oak Investors, purchased the company in 1998 and, after accelerated growth exceeding 40% CAGR, sold the company to Wendy’s International in July 2002 for $275 million; more than seven times the original investment.
Pursuing other entrepreneurial ventures, Dollarhyde was lead investor and former Chairman of the Board of Riot Games, Inc., an early stage, MMORPG video game development company that was subsequently acquired by a China-based holding company, and is also a founding principal and board member of b Cellars, an emerging winery specializing in Napa Valley appellation blends. Additionally, Dollarhyde is a private investor and liaison to private equity funds seeking investments in the restaurant and service retail sectors.
Dollarhyde has been an alumnus of restaurant concepts that are household names such as TGI Fridays (CFO, Initial Public Offering in 1983), Pizza Hut (VP & GM New Concepts, VP Acquisitions), and Kenny Roger’s Roasters (Exec. VP & Vice Chairman). Additionally, he has led regional favorites Rusty Pelican Restaurants (CEO 1990 and CFO 1987, Southern California) and Country Harvest Buffets (CEO 1995, Seattle), stewarding the sale of both of these companies to industry competitors.
Dollarhyde is a graduate of Cornell University’s School of Hotel Administration (BS with Distinction ‘80) and The Johnson School of Business (MBA ‘81). He currently resides near Los Angeles, California.