Member of the Board of Advisors
Executive Vice President; Chief Customer Officer,DENIHAN HOSPITALITY
A senior sales and marketing executive with extensive expertise in e-commerce, revenue management and technology across the airline, hotel and online intermediary industries, Tom Botts serves as Denihan’s Executive Vice President, Chief Customer Officer. He is responsible for developing and executing all strategy that drives customer acquisition, retention and profitability. He leads the brand management, marketing, sales, revenue management and business intelligence functions for the company across all of its brands and 14-hotel portfolio.
Botts was a co-founder and managing partner of New York City-based Hudson Crossing, LLC, a leading business and technology advisory firm serving the travel, financial services and related industries.
Botts served as Vice President – Global Travel Industry Sales and Strategy for Starwood Hotels & Resorts Worldwide, Inc. where he led a sales and marketing team responsible for $2 billion in revenue generation across multiple channels. While at Starwood, he also led the negotiation and implementation of the company’s third-party merchant model distribution strategies, now considered an industry best practice.
As Director, Airline Relations for Hotwire.com, now a subsidiary of Expedia, Inc., Botts led a cross-functional product team encompassing technology, business and marketing during a time when the company’s annual revenues surpassed $100 million.
Botts began his career with Delta Air Lines and held roles of increasing responsibility in customer service, technology, revenue management and e-commerce. During the early part of his career with Delta, he pioneered the use of bar-coded boarding passes which have since been embraced by much of the industry.
Botts sits on the advisory boards of several companies, including Hudson Crossing, Duetto Research and GuestDriven. He holds a Bachelor of Science degree in Logistics and Marketing from the University of Missouri.
About Denihan Hospitality Group
The largest boutique hotel owner/operator in Manhattan, Denihan Hospitality Group is a privately-held, full-service hotel management and development company that owns and/or operates 15 boutique hotels in major urban markets throughout the U.S. Additionally, it is the third largest hotel owner in Manhattan, possessing 1,922 rooms in the borough alone. This year the family business will celebrate a company milestone with its 50th anniversary. Since the company’s creation, the Denihan family has built a world-class lodging investment platform within the boutique hotel space, creating value by acquiring, repositioning and managing independent hotels.
The Denihan portfolio includes properties operating under The James and Affinia Hotels brands, as well as Manhattan luxury independents, The Surrey and The Benjamin, and additional independent affiliates in New York City. Denihan’s hotels include an impressive list of chef-driven restaurants and bars, including Iron Chef Geoffrey Zakarian’s The National Bar and Dining